Specialist support & advice
Online Consultation
We are specialist trained and offer a bookable service like no other. During your Video call with us, we will guide you on which seat is the best option, making the most of your investment. You can also buy from us and we will deliver to your door!
We are a not for profit project
Car Seat
Specialist Centre
We are a family run business with the sole aim to support you with keeping your children as safe as possible in the car.
What we do
We are different than other retailers. As part of our sister company, Cariad Babi, we are non profit. We are not driven by sales, but by a passion to support. Shopping with us means 100% of the profit goes directly towards supporting families in need of a helping hand.
Support
With so much information out there, it can feel tricky on what to trust. We only offer you the research and results to make an informed choice with.
Fit Check
Be sure if your seat and car are compatible before buying! You are welcome to try before you buy.
Service
Buying with us means you are supported with excellent customer service ongoing after your purchase.
Services we offer
Car Seat Support
Your child’s safety is our top priority. Our car seats not only meet but exceed legal safety requirements, ensuring the best protection possible. With years of experience and specialized training, our team is here to guide you in choosing and fitting the safest car seat for your family.
Experience unmatched customer service and peace of mind knowing you’ve made the safest choice. Don’t wait—book your appointment now and let our experts provide the support you need!
Baby Carrier Support
Enjoy the freedom of hands-free parenting while keeping your little one safe and secure! Our expert team offers professional support in choosing and using the perfect baby carrier, sling, or wrap for your needs. We specialize in safe babywearing, including support for feeding in a sling, hip health, and additional needs for both baby and parent.
With our guidance, you’ll experience the convenience and bonding of babywearing with total peace of mind. Book your personalized consultation today and let us help you carry with confidence!
Other Specialist Support
From menstruation to pregnancy, labour to infant feeding, and even through to education and school, we’re here to guide you every step of the way. Our specialists provide evidence-based, non-judgmental advice to help you make fully informed choices, whatever your parenting journey looks like.
Whether you’re seeking guidance on feeding, childbirth, or school readiness, our focus is on providing positive, supportive consultations tailored to your unique needs. Book your session today and feel empowered with trusted, unbiased support!
Kia Roberts
Trained Specialist
Kia is our field specialist, not only brand specific trained, but also Good Egg Car Safety trained with 100% pass rate.
Kia herself had no idea about rear facing until her third child was born. She understands the minefield of car seat shopping and the pressures placed on us with clever marketing tricks.
You won’t find that here, Kia is passionate to provide evidence based information with no pressure to buy. Her own experiences coupled with her professional development mean our customers feel well cared for and love visiting us!
Click to play and to see the difference between forward and rear facing.
highest standard of safety
What is legal, is not necessarily safe. There are higher standards, and harder to pass tests than the legal minimum requirement in the UK. There are many stories of children who could have been alive today if our minimum requirements were better.
Ask us about the Swedish Plus Test, and ADAC ratings. We only retail the safest seats, not the barely legal ones.
Our Latest work
From Our Customers
Hear it from our customers themselves, we are here to help make your journey easier.
From the second we walked in the door our experience at Cariad Babi was superb. The store feels calm and welcoming and my son was well entertained by the myriad of toys and activities available whilst we had our appointment with Kia. Kia was very knowledgeable and made us feel at ease. We were able to make the best decision for us without any pressure. There was no way we were going to go away and buy the same car seat somewhere else. Kia was great with our son when encouraging him to try the different seats and Jess was also great at keeping him busy so we could talk to Kia. We left feeling confident in our decision and were very pleased to have it fitted before we left. We will definitely recommend the store to others and will be back when it is time for our next car seat. Thank you so much.