As a non profit project, we do not post car seats but we do post everything else! We choose this to keep you safe, and your seat. We prefer to teach you how to use your seat, and offer our outstanding aftercare. We are absolutely worth the trip, check out our reviews from customers who have travelled far and wide!

We are a not for profit

Car Seat



We are a family run business with the sole aim to support you with keeping your children as safe as possible in the car.

Retailing Axkid and Britax extended rear facing car seats. Being your local retailer, we specilise in the best car seaats for your child. We are trained extensively so whether you are a new parent or have only just found out rear facinf is safer, visit us for the best customer care.

What we do

We are different than other retailers. As part of our sister company, Cariad Babi, we are non profit. We are not driven by sales, but by a passion to support. Shopping with us means 100% of the profit goes directly towards supporting families in need of a helping hand.


With so much information out there, it can feel tricky on what to trust. We only offer you the research and results to make an informed choice with.

Fit Check

Be sure if your seat and car are compatible before buying! You are welcome to try before you buy.


Buying with us means you are supported with excellent customer service ongoing after your purchase.

Kia Roberts

Kia Roberts

Trained Specialist

Kia is our field specialist, not only brand specific trained, but also Good Egg Car Safety trained with 100% pass rate.

Kia herself had no idea about rear facing until her third child was born. She understands the minefield of car seat shopping and the pressures placed on us with clever marketing tricks.

You won’t find that here, Kia is passionate to provide evidence based information with no pressure to buy. Her own experiences coupled with her professional development mean our customers feel well cared for and love visiting us!

Click to play and to see the difference between forward and rear facing.

highest standard of safety

What is legal, is not necessarily safe. There are higher standards, and harder to pass tests than the legal minimum requirement in the UK. There are many stories of children who could have been alive today if our minimum requirements were better. 

Ask us about the Swedish Plus Test, and ADAC ratings. We only retail the safest seats, not the barely legal ones.

Our Latest work

From Our Customers

Hear it from our customers themselves, we are here to help make your journey easier.

Thank you so much for being so welcoming and understanding of my son’s needs. Leo has additional needs and was shy entering the shop initially. Staff were patient and so understanding. Thank you Kia for being so fab fitting our son’s new car seat and talking me and my partner through each step.
We definitely recommend Midlands Car Seat Centre!
Jess Leah

Kia was so helpful on our visit to the shop. I had in mind what we wanted and Kia took the time to demonstrate the car seat and helped us fit it in my car. The shop is fantastic, my little one was welcomed to play with the toys which made it much easier to look for the right car seat. The after care has been amazing. I would definitely recommend this gem of a shop.
Alice Rhodes

From the second we walked in the door our experience at Cariad Babi was superb. The store feels calm and welcoming and my son was well entertained by the myriad of toys and activities available whilst we had our appointment with Kia. Kia was very knowledgeable and made us feel at ease. We were able to make the best decision for us without any pressure. There was no way we were going to go away and buy the same car seat somewhere else. Kia was great with our son when encouraging him to try the different seats and Jess was also great at keeping him busy so we could talk to Kia. We left feeling confident in our decision and were very pleased to have it fitted before we left. We will definitely recommend the store to others and will be back when it is time for our next car seat. Thank you so much.

Emma Marie