We are a not for profit
We are a family run business with the sole aim to support you with keeping your children as safe as possible in the car.
What we do
We are different than other retailers. As part of our sister company, Cariad Babi, we are non profit. We are not driven by sales, but by a passion to support. Shopping with us means 100% of the profit goes directly towards supporting families in need of a helping hand.
With so much information out there, it can feel tricky on what to trust. We only offer you the research and results to make an informed choice with.
Buying with us means you are supported with excellent customer service ongoing after your purchase.
highest standard of safety
What is legal, is not necessarily safe. There are higher standards, and harder to pass tests than the legal minimum requirement in the UK. There are many stories of children who could have been alive today if our minimum requirements were better.
Ask us about the Swedish Plus Test, and ADAC ratings. We only retail the safest seats, not the barely legal ones.